At 101 karn goode, we came up with a 4F standard of outmost importance to running our label. Lastly, we would like to speak about FEEL.As a child that underwent serious allergic reactions, feel became very important throughout my life and it lacks in many collections today. We feature this component in every garment we design.
"I believe that if the fabric you put close to your body feels good, it gives you confidence and comfort and brings forth health and happiness to the wearer."
Sustainable feels right and it matters what dyes we use for colouring and what fibres we use to create the feel. For us, natural is best and we strive hard to find natural fibres that have a wonderful texture and allow the skin to breathe.
Whether you are out with friends, in an important meeting or relaxing at home, we offer comfort in our clothing and take all situations into consideration. Say you are a wee bit nervous about a big meeting coming up and you want your skin to dissipate in between heat and cool temperatures. Wool does exactly that. It gives out warmth when your body needs it and cools it down when situations get heated. So one can be confident that sweat will be unnoticeably invisible in stressful situations and calmly comfortable in cold environments such as air conditioning.
Our first stage of design always starts with the fabric and they all FEEL fantastic. Its in our mission statement and remains our motto.